In the world of design & creative direction, ideas flourish where strategy meets passion.

My approach centers around building effective communication channels that resonate across every aspect of a project.

With over 20 years of experience, I proudly serve as the Chief Creative Officer leading innovative campaigns for renowned brands such as American Eagle Outfitters, Victoria’s Secret, maurices, and Old Navy. I have earned a reputation as an innovation cultivator, enthusiastic about nurturing brand storytelling and building campaigns that amplify stylish, inclusive collections for women of all shapes and sizes.

I am honored to serve on the board of the ‘I Support the Girls’ Foundation and as Vice Chair of Queerly Inc, an LGBTQIA+ organization, where I advocate for inclusivity and support for all individuals.

Impacting with Values

Driven by COURAGE, COLLABORATION, CREATIVITY, and CURIOSITY, I’m not just here to lead—I’m here to inspire! Together, we embody these values to create impactful narratives and design solutions that not only meet the needs of today but also envision a brighter tomorrow.

  • We embrace bold ideas that challenge conventions and drive change. Fearless in our pursuit of innovation, we empower brands to stand out in a crowded marketplace.

  • We believe that the best solutions come from working together. Our diverse team of experts collaborates closely with clients, fostering a culture of openness and shared vision that fuels success.

  • At our core, creativity is what sets us apart. We harness imaginative thinking to craft unique strategies that captivate, inspire, and resonate with audiences.

  • We are relentless explorers, always seeking new perspectives and insights. This curiosity drives us to discover the untapped potential within each brand, sparking transformative ideas that elevate experiences.

Design Thinking: The Heartbeat of My Career

Welcome to a world, where dreams aren’t just daydreams—they're the sparks that ignite innovation.

I am recognized as a highly collaborative, innovative, and product-obsessed leader who embraces design thinking as a foundational element of my practice. My philosophy is underpinned by courageous communication and strong cross-functional influence, fostering a "product-first" mindset among my teams.

Prior to extending my creative influence into Visual Merchandising, Styling, Creative Direction, and Marketing, I devoted 15 formative years exclusively to product design. This journey ignited my passion for crafting collections that not only inspire confidence and evoke joy but do so at accessible "why not" price points.

Leadership with Purpose

Cultivating a dynamic environment where creatives can freely explore and share their ideas.

Effective leadership is about cultivating an environment where creativity flourishes. I strive to inspire and empower designers to innovate fearlessly within their disciplines.

This collaborative approach has been instrumental in achieving record-breaking results and elevating the creative culture within the brands I've worked with.

Let’s collaborate to inspire change and elevate your brand.